Pogue’s response is almost as great as the question,
"I don’t understand why some movie studio doesn’t decide to become the Good Guys of the industry. Get rid of all those annoyances, all the lawyer-driven absurdities, and market the heck out of it. Be like the breath-of-fresh air new airline (as JetBlue was in its day) or cellphone company (like T-Mobile, the only company that drops your monthly rate after you’ve repaid the subsidy on your phone). Dare to be different — and win a lot of customer loyalty as a result.
No, it’ll never happen. Just makes too much sense.”