[Slate, Ryan Lema]
Ever wonder just who it is logging hours and hours writing and editing Wikipedia entries? Turns out, not many people right now, as the site is seeing its bedrock of voluntary contributors erode, which gives me a mad idea: STOP RELYING ON FREE CONTENT FROM USERS AND PAY PEOPLE TO EDIT IT. THERE AIN’T NO FREE LUNCH, WIKIPEOPLE.
It’s a Wawa World; We Just Eat In It. The quote above is the opening to a great read in Philadelphia Magazine’s August issue from Don Steinberg about how the local hoagie, gas and coffee joint is taking over the world, developing the type of consumer loyalty that most brands would pay big money for. Some classic (or Shorti, depending on your hunger level) Wawa stats from the story:
- It’s now the number eight seller of cups of coffee in the entire U.S., and sells one of every five cups in the region
- Wawa sells 80 million hoagies a year
- It’s third in the Delaware Valley in terms of overall grocery sales (behind ShopRite and Acme)
- Wawa’s annual per-store average is $5 million (excluding gas sales)
- It is the country’s 50th largest private company
The stats go on and on, so just read the story. But another great takeaway is from Wharton marketing professor Stephen Hoch, who says of the store’s evolution from a convenience store to a one-stop shop: ““Wawa has become a fast-food restaurant with a gas station.”
A quick Facebook search for Wawa turns up multiple fan pages of those who love the chain and Philly transplants who miss it. The branded page itself has over 760,000 fans. It remains only in five states for now (PA, NJ, Delaware, Maryland and Virginia), and selfishly we’d like to keep it that way.
As The20’s @dhm said this morning about the business that we all love, “”Wawa is part of our culture. It’s part of our way of life.”
And the abs/hair/fighting combination? Totally Italian, too.
Oh, the Jersey Shore is back tonight for a 4th season, and castmembers are promising it will be their most dramatic ever. They spent half of the time in Italy, but then returned to Seaside Heights after, I think, the entire country teamed up to kick them out.
A. The Pope
B. Henry Rollins
C. Gwyneth Paltrow
D. Franklin Delano Roosevelt
The answer, of course, is D. When you needed a bikini wax in Paris, FDR was the man.
Think Twice Before You Vandalize Someone’s Facebook Page. Every so often, you’ll stumble upon someone’s computer and they’ve left their Facebook account or email open, and perhaps you’re tempted to have a goof and post something as that person that thoroughly embarrasses them. Yes well, turns out that may be identity theft in California, and could now land you in jail. I’m no lawyer, but I think the legal definition of “identity theft” should be limited to “OMG THEY GOT MY CREDIT CARD AND THEY BOUGHT A PORSCHE WITH IT GAHHHHHHHHH!”