Posts tagged DecorMyEyes
“They wrote to me, ‘We’d like to talk to you; we should take a proactive approach.’ ” Mr. Borker sneers and rolls his eyes. “I sent him a photograph of this,” he says, raising his middle finger.
From David Segal’s terrific New York Times story on Vitaly Borker, owner of DecorMyEyes, an online store that sells eyewear. If you haven’t been following the story, Borker’s philosophy is to treat customers badly in order to get them to post complaints online — which improves his Google page rank and drives more sales. As a result of the story, Google announced yesterday that it has changed its algorithm