Posts tagged MTA
We Emphatically Cosign Pablo Torre’s Subway Tip: "When in doubt, always choose the car with the mariachi band." This logic does not apply to cars with roving bands of acrobats, bucket drummers, or men playing electric guitars with amps strapped to their back. Only acoustic guitar and its natural complements are worth opting into on public transit.
Ads In Subway Tunnels Are Way Cool. The New York City’s MTA is currently pondering putting ads in subway tunnels, which could help them very slightly reduce their current massive budget shortfalls. Now, before you subway purists out there get all huffy and are like, “No way, man! The subway should never sell out! It should be about the TRAINS, man!,” let me just say as someone who works in advertising and someone who has seen these subway tunnel ads in action (on the New Jersey PATH system), subway tunnel ads are AWESOME. First of all, they look like animated flipbooks on the side of the tunnel. Secondly, they give you something to stare at in order to avoid eye contact with anyone else on the train (crucial), and should you forget to bring something to read with you on your commute (always a regrettable occurrence). So embrace the MTA selling out, New Yorkers. You’re gonna love seeing the T-Mobile chick right before you hit 59th St.
“ Headphones work best for people who need or want to hear one sound story and no other; who don’t want to have to choose which sounds to listen to and which to ignore; and who don’t want their sounds overheard. Under these circumstances, headphones are extremely useful — and necessary for sound professionals, like intelligence and radio workers — but it’s a strange fact of our times that this rarefied experience of sound has become so common and widespread. In the name of living a sensory life, it’s worth letting sounds exist in their audio habitat more often, even if that means contending with interruptions and background sound.”